7 Modern Copywriting Tools Every Writer Should Try

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At some point in every copywriter’s journey, the dreaded writer’s block rears its head, leaving even the most experienced wordsmiths staring at an empty page with frustration. Amidst mounting projects and looming deadlines, the struggle to kickstart the creative flow can be overwhelming.

Thankfully, the digital era equips copywriters with a plethora of tools to smash through creative barriers, maintain organization, and craft compelling copy for a wide array of platforms, from blog posts to social media campaigns. Whether you’re a freelance copywriter seeking productivity elevation or an entrepreneur wearing multiple hats, these eight contemporary copywriting tools are indispensable assets for modern creators.

 

 

1. GoContent: The AI-Powered Writing Dynamo

 

GoContent.ai takes modern copywriting to another level with its AI-driven content generation capabilities. Designed for writers, content marketers, and agencies, it not only assists in crafting high-quality articles but also ensures SEO-optimization and readability. With its ability to generate content outlines and full articles, it acts as a powerful sidekick for those looking to scale their content creation without compromising quality.

Homepage of GoContent.ai featuring the headline 'What is GoContent? Your Ultimate Solution for Fast, Affordable Content Creation.' Below the headline, there is a description stating, 'We leverage powerful AI technology to help you create high-quality articles and social posts for LinkedIn and Twitter efficiently and cost-effectively.' To the right, there is an image of a man with folded arms and a social media post mockup with the text 'WHAT IS' on a black circle. A blue 'Start Free Trial' button is at the bottom left. The top navigation menu includes links to Products, Resources, Company, Pricing, and Login, along with a 'Start Free Trial' button.
Source: GoContent.ai

Features

  • Content Generation at Scale: Seamlessly produce high-quality, SEO-optimized articles in a matter of minutes, perfect for bulk content needs.

  • Smart SEO Integration: Beyond generating content, GoContent.ai incorporates trending keywords and provides meta tags to enhance your content’s discoverability.

  • Adaptable Writing Modes: Whether you’re seeking a concise outline, a draft to build upon, or a complete article, GoContent.ai tailors its output to your specific needs.

  • Multilingual Content Creation: Cater to a global audience with GoContent’s ability to craft content in multiple languages, ensuring your message resonates across borders.

  • Cutting-Edge Toolkit: GoContent.ai continuously innovates, introducing pioneering tools and features that keep users at the forefront of content creation trends, from AI-driven style guides to predictive topic analytics.

 


 

2. Hemingway App: The Clarity Enhancer

 

The Hemingway App functions as an online editor that empowers writers to cultivate concise, reader-friendly copy. The platform provides real-time feedback, flagging lengthy sentences and passive voice instances. Its feature set extends to suggesting simpler alternatives for complex terms that might bewilder the audience.

Although the Hemingway App’s primary focus is readability, it excels at pinpointing areas requiring further refinement. Its proficiency in highlighting adverbs and passive voice instances that dilute the writing’s authority sets it apart.

Hemingway App interface showing a sample text with various highlighted sections indicating readability issues. The text includes highlights in yellow for lengthy sentences, red for very complex sentences, purple for simpler alternatives to words, blue for adverbs, and green for passive voice. A readability score of Grade 6 is shown on the right side, with details about adverbs, passive voice, simpler alternatives, and hard-to-read sentences. The navigation bar at the top includes formatting options such as Bold, Italic, H1, H2, H3, Quote, Bullets, Numbers, and Link.
Source: Hemingwayapp.com

Features

  • In-Depth Writing Analysis: The Hemingway App offers valuable insights into your writing, encompassing aspects such as readability, grade level, and overall clarity.

  • Refined Prose Enhancement: Through its straightforward interface, the app dynamically color-codes sentences in real time, simplifying complex concepts based on their perceived readability.

  • Enhanced Confidence in Expression: Hemingway aptly identifies adverbs and passive voice constructs that undermine the authority of your writing, fostering a more assertive and impactful tone.

 


 

3. Evernote: The Ultimate Note-Taking Companion

 

Evernote emerges as the ultimate haven for organizing and centralizing notes, making information easily accessible and eliminating the hassle of rummaging through files. Whether transcribing interviews or digitizing brainstorming sessions, Evernote accommodates all note-taking preferences, fostering seamless organization and retrieval of information.

Evernote homepage with the headline 'Simplify your life.' Below, the text states, 'Evernote is the home for everything you need to remember, and everything you want to achieve.' There is a green button labeled 'Sign up for free.' On the right side, there is an image of a laptop and a smartphone both displaying the Evernote application with meeting notes and other organizational tools. The top navigation includes links to Plans, Features, Help & Learning, and About Us, along with options to Download or Log in.
Source: Evernote.com

Features

  • Streamlines Vital Data: Evernote efficiently arranges your notes, clips, and to-do lists within a single hub.

  • Cross-Device Synchronization: Your content seamlessly syncs across all devices, regardless of their origin, ensuring universal accessibility.

  • Unites Analog and Digital: Whether it’s documents, receipts, or handwritten notes, you can effortlessly scan and store a variety of materials, bridging the gap between analog and digital realms.

 


 

4. Grammarly: Elevating Writing’s Quality

 

Grammarly emerges as the quintessential companion for refining any form of written communication, from emails to articles. Beyond spell-checking and grammar corrections, Grammarly extends its purview to include tone and word choice recommendations. Notably, it assists in crafting more concise and comprehensible copy, offering insights into audience interpretation.

Grammarly homepage with the headline 'Great Writing, Simplified.' Below, the text states, 'Compose bold, clear, mistake-free writing with Grammarly’s new AI-powered desktop Windows app.' There is a green button labeled 'Get Grammarly It’s free.' On the right side, there is an image of an email with a Grammarly suggestion box offering a rephrasing option. The top navigation includes links to Why Grammarly, For Work, For Education, Compare Plans, Tools & Guides, along with options to Log in and a 'Get Grammarly It's free' button.
Source: Grammarly.com

Features

  • Enhance Clarity of Writing: Grammarly adeptly identifies typos, punctuation errors, and frequently misused words to ensure cleaner copy.

  • Prevent Communication Hiccups: Beyond grammar, Grammarly’s scope encompasses analyzing writing tone, effectively avoiding potential misunderstandings.

  • Revamp Complicated Phrases: With the Premium version, you gain the ability to perform complete sentence rewrites—a valuable resource when seeking assistance to precisely convey intricate concepts.

 


 

5. Help a B2B Writer: Connecting with Industry Experts

 

For writers in search of authoritative voices, Help a B2B Writer serves as a vital connection to expert sources spanning a wide spectrum of industries. This platform facilitates communication between copywriters and subject matter experts, enabling the incorporation of third-party perspectives that reinforce the narrative’s credibility.

By submitting requests through a straightforward online form, writers specify topics, ideal sources, and deadlines. This synergy benefits both parties, as writers acquire unique quotes, and sources gain valuable backlinks to their own websites.

Illustration with the headline 'Help a B2B Writer' and subheadline 'Connecting B2B writers with top-quality sources.' The image features two cartoon-style characters inside smartphone screens. One character is giving a thumbs up with a heart icon above, while the other character appears thoughtful with a speech bubble containing a thumbs-down icon.
Source: Helpab2bwriter.com

Features

  • Engage with Industry Authorities: Copywriters can effortlessly establish contact with subject matter experts spanning diverse fields.

  • Intuitive User Interface: The platform boasts a straightforward online form, simplifying the process of soliciting quotes.

  • Responsive Sources: Potential contributors only receive emails if they align with the topic, preventing them from being inundated by irrelevant inquiries and ensuring a more receptive response.

 


 

6. Toggl Track: Mastering Time Management

 

Freelance copywriters find an ally in Toggl Track, a reliable time-tracking tool that facilitates accurate project measurement, planning, and profitability evaluation. It empowers writers to optimize their workflow, establish accurate timelines, and render precise estimates and invoices.

Toggl Track homepage with a dark purple background. The headline reads 'Time tracking for better work, not overwork.' Below, the text states, 'Join 5 million users in using the world's best time tracking software.' There are fields to enter an email and a strong password, with a pink button labeled 'Sign up with email.' There are also options to sign up with Google or Apple. On the right side, there is a timer for a 'Stand-up meeting' and a verified review stating, 'I love how easy it is to start tracking time, with just one click!'
Source: Toggltrack.com

Features

  • User-Friendly Interface: Toggl simplifies time tracking for projects and clients with just a few clicks or taps, ensuring effortless usage.

  • Extensive Compatibility: The platform seamlessly integrates with over 100 popular tools, apps, and extensions, enhancing its versatility.

  • Enhance Focus with Pomodoro Mode: Toggl offers a Pomodoro mode, featuring built-in 25-minute timers for work sessions, enabling you to maintain heightened concentration.

 


 

7. Jasper: Your AI Writing Partner

 

Jasper.ai stands as a robust AI writing assistant tailored for copywriters, marketers, and entrepreneurs who aim to craft polished, persuasive content with remarkable efficiency. With an extensive repository of over 50 writing templates, Jasper’s AI content generators leverage industry-proven examples and best practices to help you achieve unparalleled results.

This tool streamlines the process across various content formats, from product descriptions to full-length articles, ensuring that your copy resonates seamlessly with your brand identity. By selecting a template and providing basic instructions, Jasper takes care of the rest. Moreover, Jasper’s Boss Mode brings forth long-form content creation and comprehensive AI inputs, transforming even the most intricate ideas into professional prose.

Although debates surrounding AI-generated content are rife, Jasper underscores its role as a supplementary tool in a writer’s arsenal. While it’s essential to recognize that AI is no substitute for human creativity, Jasper serves as an invaluable wellspring of ideas, effectively breaking creative deadlocks and providing a starting point for fine-tuning and personalization.

Jasper homepage with a light gray background. The headline reads 'Meet Jasper. On-brand AI content wherever you create.' Above the headline, there are options to select brand tone of voice: Cheeky, Formal, Bold, and Pirate. At the bottom, there are two buttons: a purple button labeled 'Try Jasper Free' and a gray button labeled 'Request Demo.' The top navigation includes links to Products, Learn, Company, Pricing, and options to Log in and a 'Try Jasper Free' button.
Source: Jasper.ai

Features

  • AI-Powered Content Generation: Jasper’s AI writing assistant boasts the capability to generate content instantaneously, breathing life into new compositions and enhancing existing copy.

  • Diverse Writing Templates: With a collection of over 50 AI templates catering to a range of writing requirements, Jasper’s offerings are backed by refined practices and approaches.

  • Customizable Voice and Tone: Jasper’s feature for adjusting tone and voice guarantees alignment with your brand’s distinct identity.

Conclusion

As we marvel at the evolution from typewriters to AI-driven assistants, modern copywriters revel in a wealth of tools that facilitate their work and elevate the quality of their output. Platforms like GoContent epitomize the future of professional copywriting, ushering in an era of enhanced creativity and productivity. While AI contributes to the process, human creativity remains irreplaceable. Remember, these tools are instruments that complement our creativity and help us reach new heights in our writing endeavors.

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Joan Tovey

Content writer

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